--- title: What Drives Budtenders? description: Budtender recommendations shape consumer choices. Uncover in-depth insights on budtenders and how to win their endorsement. image: https://content.brightfieldgroup.com/hubfs/Budtender%20Header.jpg --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # What drives budtenders? ## What you can do to get them on your side.  **48% of cannabis store visitors don't know what they want when they walk in. That's a massive opportunity, and budtenders are perfectly positioned to move the sale in your favor. ** **![o2o](https://content.brightfieldgroup.com/hs-fs/hubfs/o2o.png?width=81&height=81&name=o2o.png)We teamed up with O2O to survey over 475 Canadian budtenders to learn how to get your brands recommended in-store.** **Get a glimpse into our full 65-page report with this free preview containing select insights, including:** - **Budtender demographics and their favorite product types** - **The factors that drive budtender recommendations ** - **The increasing impact of Terpene profiles** - **What brand reps can do to move the needle** - **The swag and marketing materials that drive recommendations**       ![LP - Budtender](https://content.brightfieldgroup.com/hs-fs/hubfs/LP%20-%20Budtender.png?width=584&height=437&name=LP%20-%20Budtender.png "LP - Budtender") [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)