How are Canadian cannabis brands connecting with specific consumer segments?

Canada’s market is evolving and consumers are not satisfied with one-size-fits-all models. As the market becomes more consumer-centric, brands must focus on developing a deep understanding of the competitive landscape and consumer behavior to stay relevant and increase sales.

In this report, answer key questions like:

• How are LPs diversifying their portfolios?

• Which personas are standing out?

• What is about these brands that resonates with consumers?

Quantify your brand strategy.

With a deep understanding of the top brands, persona penetration, and consumer sentiment, you can create more meaningful relationships with your customers.