How are Canadian cannabis brands connecting with specific consumer segments?

Canada’s market is evolving and consumers are not satisfied with one-size-fits-all models. As the market becomes more consumer-centric, brands must focus on developing a deep understanding of the competitive landscape and consumer behavior to stay relevant and increase sales.

In this report, answer key questions like:

  • How are LPs diversifying their portfolios?

  • Which personas are standing out?

  • What is about these brands that resonates with consumers?


Quantify your brand strategy.


With a deep understanding of the top brands, persona penetration, and consumer sentiment, you can create more meaningful relationships with your customers.


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