How are Canadian cannabis brands connecting with specific consumer segments?
Canada’s market is evolving and consumers are not satisfied with one-size-fits-all models. As the market becomes more consumer-centric, brands must focus on developing a deep understanding of the competitive landscape and consumer behavior to stay relevant and increase sales.
In this report, answer key questions like:
How are LPs diversifying their portfolios?
Which personas are standing out?
What is about these brands that resonates with consumers?