What drives budtenders?

What you can do to get them on your side. 

Nearly half of cannabis customers walk in unsure of what they want. That's where budtenders become powerful allies, guiding shoppers towards the perfect product.

This multi-year study, spanning 2021-2024, surveyed hundreds of budtenders across Canada. We partnered with O2O to uncover the key factors that drive their recommendations.

What you'll discover in our free report:

• Budtender Insights: Demographics, product preferences, and what motivates them.
• The Recommendation Formula: Learn what factors influence budtenders to recommend your brand.
• The Terpene Advantage: Discover the growing influence of terpene profiles in buying decisions.
• Brand Rep Strategies: Actions you can take to build trust and secure budtender support.
• Marketing Materials that Matter: Craft impactful tools that resonate with budtenders.

About O2O: We connect cannabis brands and retailers, streamlining marketing asset delivery for maximum efficiency.