--- title: "The Calm-Focus Trends Shelf: Three Breakout Formats" description: Botanical Soda social share of voice up +88.2% YoY. Yerba Mate +72.3%. Three breakout formats, one buyer profile. Part 2 of the Calm-Focus trend series. image: https://content.brightfieldgroup.com/hubfs/The%20Calm%20Focus%20Shelf%20Landing%20Page%20Graphic.png --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # The Calm-Focus Shelf: A Closer Look at Three Breakout Formats Three formats. One buyer profile. The calm-focus consumer is already built. Most brands are still figuring out which shelf to put them on. [Calm: The New Energy](https://content.brightfieldgroup.com/calm-the-new-energy?hsLang=en) trend snapshot mapped the ingredient rotation and the category-level signal. This follow-up goes one level deeper, into the three beverage formats where that demand is actually showing up in consumer behavior and where the unclaimed space still exists. This 1-Page Trend Snapshot combines Brightfield Group's Q1 2026 Consumer Survey and AI-powered Social Listening data across three breakout subcategories. Botanical Soda social share of voice grew +88.2% YoY. Yerba Mate +72.3%. Across all three, the buyer profile is consistent. What brands do with that information is not. Snapshot Highlights: - **The format with the strongest social signal for calm focus trends.** And why the consumer conversation around it is also its biggest risk. - **The ritual moment no brand owns yet.** What the buyer profile reveals about who gets there first. - **The earliest-stage opportunity of the three.** Why being early here is still an advantage, and for how long. - **The buyer hiding in plain sight.** One consistent consumer profile across three separate categories, and what that means for positioning. - **Format-level action implications.** Grounded in consumer conversation data, not category assumptions. Download your copy now. ![The Calm Focus Shelf Landing Page Graphic](https://content.brightfieldgroup.com/hs-fs/hubfs/The%20Calm%20Focus%20Shelf%20Landing%20Page%20Graphic.png?width=900&height=900&name=The%20Calm%20Focus%20Shelf%20Landing%20Page%20Graphic.png "The Calm Focus Shelf Landing Page Graphic") [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)