Dive into the rapid rise of budget brands in Canada.
In our Q1'20 report on Canadian cannabis brand performance, there was strong data to show a great deal of brands have not yet developed strong relationships with their customers. As Licensed Producers expand their brand portfolios, they have found significant success with their budget brands. But as the value space grows, these brands will need to further stand out. We explore some of these brands along with tactical analysis from ADCANN and the next steps LPs need to take.
In this report, answer key questions like:
Which budget brands are increasing their awareness?
How are some of the top budget brands positioning themselves?
What are some marketing strategies and tactics my brand can leverage?