Perimenopause: The New Front Line of Women’s Health​

Women in midlife are speaking up—and the conversation is louder, more detailed, and more influential than ever. This Q3 2025 mini-report from Brightfield Group uncovers how perimenopause is reshaping the wellness market through the lens of real consumer voices, behaviors, and unmet needs.

Learn how women are seeking support, how the conversation has evolved beyond hot flashes, and where the biggest opportunities lie across supplements, beauty, tech, and wellness.

Sign up now to download your FREE copy of the report.

What You’ll Learn:

• Everyday Impact: How perimenopause is affecting daily life—and how brands can show up with empathy and relevance.
• Generational Trends: Why millennial women are reporting more symptoms, and what that means for innovation.
• Rising Ingredients: Which ingredients women are actually talking about—and what that signals for product development.
  
• Cultural Momentum:Perimenopause is now outpacing heart disease in social conversation—here’s why that matters.
• New Mindsets: From self-education to self-advocacy, how women are reshaping the path to wellness on their terms.

Build smarter strategies with a clearer view of what today’s midlife consumer really wants—start with the data.