--- title: "Conversion Calamity: Getting Past Awareness in US CBD" description: In our latest Brand Health study, we saw awareness and consideration increase while purchasing and loyalty remained stagnant. image: https://content.brightfieldgroup.com/hubfs/Q121_US%20CBD_Brand%20Health_Social%20Infographic_Hubpot_FINAL.jpg --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # Getting Past Awareness in US CBD In our latest US CBD Brand Health study, many of the top brands experienced an increase in consumer awareness. However, less than half of them saw increased purchasing! We explore the boom in awareness in our latest infographic. You'll uncover.. - The CBD brands with highest awareness - Trends that have led to increased consumer awareness - The CBD brands that grew their awareness the most from Q3 to Q4 ![Q121_US CBD_Brand Health_Graphic_FINAL](https://content.brightfieldgroup.com/hs-fs/hubfs/MARKETING%20CONTENT/US%20CBD/Q12021/Q121_US%20CBD_Brand%20Health_Graphic_FINAL.png?width=1667&height=1667&name=Q121_US%20CBD_Brand%20Health_Graphic_FINAL.png "Q121_US CBD_Brand Health_Graphic_FINAL") [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/) [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us)