Raising the Bar for Beverages: Summer 2025 Update

Explore how consumer conversations, new product formats, and cultural shifts are transforming the beverage landscape — across alcohol alternatives, functional drinks, hemp THC-infused options, and more.

Understand how today’s consumers are rethinking drinking, where they’re turning for healthier choices, and how brands can show up with innovation and relevance.

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Report  Highlights:

• Alcohol Alternatives Boom: Why more consumers are choosing to cut back on alcohol.
  
• Mindful Drinking:  How sober-curious behaviors are moving into the mainstream.
• Top Substitutes:  What people are reaching for instead — from coffee and soda to cannabis and desserts.
• NA Beverage Growth: Which formats are winning (beer, wine, spirits, tonics) — and where future opportunities lie.
  
• Functional Crossovers: How mood-boosting, adaptogenic, and hemp THC-infused drinks are redefining the category.

Discover the opportunities reshaping the beverage market—download your copy now.