Expo 2025 Trend Check:
What’s Buzzing — and Backed by the Numbers​

Discover key product and ingredient trends from Expo West 2025—validated by real consumer data.

From the explosion of hydration + functional benefits, to the rise of “clean” energy and focus products, to growing conversations around women’s health, GLP-1 support, mushrooms, and sea-based wellness—we’re cutting through the hype with insights sourced from social listening and our national wellness CPG consumer survey.

Backed by AI. Grounded in behavior. Built for brands ready to lead.

🔗 Watch the recording here!