Alcohol vs. Cannabis: Millennials & Boomers Edition

Occasions of Use

Cannabis legalization gives consumers greater choice as to what substances they can enjoy recreationally. We explore generational differences in the occasions of alcohol and cannabis use for Baby Boomer and Millennial cannabis consumers. 

After reading our insights, you'll be able to answer...

• How many Millennial cannabis users drink alcohol during a meal?
• Do Baby Boomer and Millennial cannabis consumers use cannabis at work at the same rate?
• What occasion are Baby Boomers most likely to use cannabis?

Know how different cannabis users consume alcohol.

As more consumers enter the cannabis market, their behaviors, demographics, and lifestyles become more complex - including when and where they use different kinds of alcohol. Understand them on a deeper level with our social-integrated consumer insights.