---
title: Alcohol vs. Cannabis for Consumers at Home
description: Consumers have nearly unlimited things to do at home, including relaxing and hanging out. Many people will consume alcohol and/or cannabis while at home and their habits can vary immensely based on geography and substance preference.
image: https://content.brightfieldgroup.com/hubfs/social-suggested-images/Relaxing%20at%20home%20Ads-29.png
---

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# Relaxing at Home: Alcohol vs. Cannabis

 

Consumers have nearly unlimited things to do at home, including relaxing and hanging out. Many people will consume alcohol and/or cannabis while at home and their habits can vary immensely based on geography and substance preference. We explored our cannabis personas across the US and Canada to find the differences in their consumption when at home.

**After reading our insights, you'll be able to answer...**

- Which personas are more likely to consume cannabis at home?
- How do Canadian and American cannabis consumers differ in consumption?

![Relaxing at home download CTA](https://content.brightfieldgroup.com/hs-fs/hubfs/Relaxing%20at%20home%20download%20CTA.png?width=572&name=Relaxing%20at%20home%20download%20CTA.png)

 

Insert your brand into any occasion.

As more consumers enter the cannabis market, their behaviors, demographics, and lifestyles become more complex - including when and where they use different kinds of alcohol. Understand them on a deeper level with our social-integrated consumer insights.

[![View the Cannabis Consumer Insights Portal](https://no-cache.hubspot.com/cta/default/3989871/d3817540-543d-4981-a622-c1cfea65a041.png)](https://cta-redirect.hubspot.com/cta/redirect/3989871/d3817540-543d-4981-a622-c1cfea65a041)

![image of Brightfield's Cannabis Consumer portal showing the Substitution effect tab](https://content.brightfieldgroup.com/hubfs/Screen%20Shot%202020-03-09%20at%2010.46.57%20AM.png "image of Brightfield's Cannabis Consumer portal showing the Substitution effect tab")

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- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
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