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Winding Down & Amping Up

Americans Need for Relaxation and Energy 


Stress and anxiety plague Americans in 2023 - half of us consistently fall in the relaxation need state. This manifests in different ways across consumers - like arthritis in baby boomers or decreased focus in Gen Z. 

While we seek relaxation, many of us are also seeking more energy to get through daily life. So, despite the stress, Americans are increasingly finding themselves on the go and in need of energy support. 

Download the report to learn about:

  • The generational anxiety divide
  • What are Americans doing to relax?
  • Supplements gaining traction on social media for relaxation and energy
  • Who is the energy drinks consumer?
  • Innovation opportunities around unique conditions, ingredients, and trends


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