--- title: Winding Down and Amping Up description: Americans are stressed - more than half need relaxation! At the same time, consumers need more energy. image: https://content.brightfieldgroup.com/hubfs/Resource%20Page%20Featured%20Image.png --- [![Brightfield Group logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=500&height=141&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group logo")](https://www.brightfieldgroup.com/) # Winding Down & Amping Up ## Americans Need for Relaxation and Energy    Stress and anxiety plague Americans in 2023 - half of us consistently fall in the relaxation need state. This manifests in different ways across consumers - like arthritis in baby boomers or decreased focus in Gen Z.  While we seek relaxation, many of us are also seeking more energy to get through daily life. So, despite the stress, Americans are increasingly finding themselves on the go and in need of energy support.  Download the report to learn about: - The generational anxiety divide - What are Americans doing to relax? - Supplements gaining traction on social media for relaxation and energy - Who is the energy drinks consumer? - Innovation opportunities around unique conditions, ingredients, and trends   ![Landing Page Featured Image (4)](https://content.brightfieldgroup.com/hubfs/Landing%20Page%20Featured%20Image%20(4).png "Landing Page Featured Image (4)") [Platform](https://www.brightfieldgroup.com/overview) [Blog](https://blog.brightfieldgroup.com/?hsLang=en) [Company](https://www.brightfieldgroup.com/about-brightfield) [Resources](https://www.brightfieldgroup.com/resources) [Schedule a demo](https://www.brightfieldgroup.com/contact-us) [![Brightfield Group Logo](https://content.brightfieldgroup.com/hs-fs/hubfs/Theme_BrightfieldGroup_November2019/image/5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png?width=600&height=169&name=5dcb26208870323275d245f5_BrightfieldGroup_logo_long_WHITE-01.png "Brightfield Group Logo")](https://www.brightfieldgroup.com/)