---
title: 2019 Canadian Cannabis Consumer Insights Update
description: The Canadian recreational market opened up. Who are the consumers participating in the adult-use programs?
---

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- [Platform](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - - [Overview](https://www.brightfieldgroup.com/)
    - - - Solutions
                  - [Consumer Insights](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Social Listening](https://www.brightfieldgroup.com/social-listening)
                  - [Brand Health](https://www.brightfieldgroup.com/brand-health)
                  - [Custom Research](https://www.brightfieldgroup.com/custom-research)
          - - Industry
                  - [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
                  - [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)
                  - [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
          - - Role
                  - [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
                  - [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
                  - [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
                  - [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)
- [Company](https://www.brightfieldgroup.com/about-us) 
    - - [About Us](https://www.brightfieldgroup.com/about-us)
          - [Leadership](https://www.brightfieldgroup.com/our-team)
          - [Methodology](https://www.brightfieldgroup.com/methodology)
          - [Contact Us](https://www.brightfieldgroup.com/contact-us)
- [Blog](https://blog.brightfieldgroup.com/)
- [Resources](https://www.brightfieldgroup.com/resources)
- [Log In](https://app.brightfieldgroup.com/account/login)

# Canadian Consumer Insights Update

What are Canadian cannabis users interested in? What are their personalities? How much do they spend on cannabis products?

Following up on our initial report on Canada's adult-use market since its launch, we took a closer look at [consumers](https://blog.brightfieldgroup.com/cbd-consumer-insights?hsLang=en), what they are interested in, and how they use CBD and Cannabis.

---

Make each consumer your favorite customer.

 As more consumers enter the CBD and cannabis markets, their behaviors, demographics, and lifestyles become more complex. Understand them on a deeper level with our social-integrated consumer insights.

[![View the Portal](https://no-cache.hubspot.com/cta/default/3989871/2221b439-d916-4dda-881f-f0b6a8e7da54.png)](https://cta-redirect.hubspot.com/cta/redirect/3989871/2221b439-d916-4dda-881f-f0b6a8e7da54)

![5d927722a9cd4bcf4b16ce77_Screen Shot 2019-09-30 at 4.43.46 PM (1)](https://content.brightfieldgroup.com/hubfs/5d927722a9cd4bcf4b16ce77_Screen%20Shot%202019-09-30%20at%204.43.46%20PM%20(1).png "5d927722a9cd4bcf4b16ce77_Screen Shot 2019-09-30 at 4.43.46 PM (1)")

SOLUTIONS

- [Brand Health](https://www.brightfieldgroup.com/brand-health)
- [Consumer Insights](https://www.brightfieldgroup.com/consumer-insights)
- [Social Listening](https://www.brightfieldgroup.com/social-listening)
- [Distribution Trends](https://www.brightfieldgroup.com/distribution-trends)
- [Market Landscape](https://www.brightfieldgroup.com/market-landscape)
- [Custom Research](https://www.brightfieldgroup.com/custom-research)

INDUSTRIES

- [Wellness CPG](https://www.brightfieldgroup.com/wellness-cpg-industry-insights) 
    - [Beverages](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Food and Snacks](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
    - [Supplements](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Alcohol](https://www.brightfieldgroup.com/wellness-cpg-industry-insights)
- [Cannabis](https://www.brightfieldgroup.com/cannabis-industry-insights)
- [Hemp Derived THC and CBD](https://www.brightfieldgroup.com/cbd-industry-insights)

ROLE

- [Marketing](https://www.brightfieldgroup.com/refine-target-audience#marketing)
- [Strategy](https://www.brightfieldgroup.com/refine-target-audience#Strategy)
- [Innovation](https://www.brightfieldgroup.com/refine-target-audience#Innovation)
- [Finance & Sales](https://www.brightfieldgroup.com/refine-target-audience#Finance-Sales)

RESOURCES

- [Blog](https://blog.brightfieldgroup.com)
- [Reports & Guides](https://www.brightfieldgroup.com/resources)
- [In the News](https://www.brightfieldgroup.com/news-and-press-brightfield)

COMPANY

- [About Us](https://www.brightfieldgroup.com/about-us)
- [Our Team](https://www.brightfieldgroup.com/our-team)
- [Methodology](https://www.brightfieldgroup.com/methodology)
- [Privacy Policy](https://www.brightfieldgroup.com/privacy-policy)
- [Terms of Service](https://www.brightfieldgroup.com/terms-of-service)
- [Contact Us](https://www.brightfieldgroup.com/contact-us)

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